![]() In fact, its search volume index consists of:Īs you can see, GT has a massive data index, which greatly improves its accuracy. It’s also crucial to know that GT draws its data from various sources, not just Google Search. Instead, it graphs it using a scale of 1 – 100, with 0 being the lowest point of popularity and 100 being the highest. It’s essential to note that GT does not provide a detailed number for search volume. GT’s flagship feature is the ability to view detailed search trend graphs for any keyword you type into it. This is only one small example of how you can leverage Google Search data on Google Trends, so let’s look at some more. Conversely, viewing online search trend data can also help you pick up on keywords that are about to gain serious momentum. That’s why viewing search trend data for a keyword is invaluable and will help you avoid investing in keywords about to fall off. If you had incorporated Google Trends into the mix, you would have noticed that the keyword is currently trending but is quickly losing popularity – and is about to see a significant drop-off.Īs a result, when you release your blog that’s perfectly optimized for the keyword, its search volume will have dissipated entirely. It’s relatively high, and the keyword difficulty is low, so you decide to go all-in with it. You head over to Google Search Console to check out its search volume. If you’re only using GSC and GA for your SEO strategy, you’re missing out on all the valuable insight that Google Trends can provide for your campaigns.įor example, let’s say that you’re doing research for a new keyword that you plan to base a blog post on. That’s an overview of the tool, but it also contains many other features – the ability to view YouTube data in addition to Google. In this scenario, you would want to target the keyword for your content because the term is about to blow up. The same is true if you discover a keyword with low search volume but is on the rise. It’s an excellent feature because you’ll see if the term’s search interest is gaining momentum or falling off.įor example, if you type a term into GT and notice that its search volume is high but losing momentum, that’s a sign that interest in the keyword is waning, so you should avoid it. You type a search term into it, hit the button, and you’ll get to see a graph displaying the keywords’ trend over a specific time frame (the default is 12 months, but you can set it to go back further). The primary feature of Google Trends is the search volume tool, which is very straightforward in its use. The concept is to use the tool to discover trending searches and keywords that you can use for your SEO content. Over the years, many iterations of Google Trends and related websites (such as Google Flu Trends in the early 2010s) have been used. Google Trends first emerged in 2006, but it contains search volume data from 2004. What is Google Trends, and How Does it Work? Google Trends data is a precious tool for SEO and content marketing if you know how to use it, so stay tuned to learn everything you need to know. In other words, you’ll get to view the popularity of keywords over a set period of time on a graph. Whereas GSC and GA give you insights into critical metrics like bounce rate, click-through rate, and CPC – Google Trends is all about presenting search trend data for a particular keyword or query over time. Luckily, Google has a suite of free research tools you can use, including Google Search Console (GSC), Google Analytics (GA), and the focus of our article today – Google Trends (GT). Yet, to get the most out of your keyword research, content creation, and other SEO efforts, you need top-tier analytical tools to measure your success and ensure you’re on the right track. ![]() Their top competitor, Bing, only accounts for 7.27% – so it’s clear that Google is where you should focus a majority of your efforts if you want to boost traffic. Google search accounts for more than 79% of desktop traffic. If you want to grow a significant online presence for your business, you can’t afford to ignore the power of Google and SEO (search engine optimization). ![]()
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